Should the Post Be More Like Politico?

Here in Washington, many are jumping on the sale of the Washington Post as an opportunity to highlight the success of Politico as a missed opportunity. When I worked at the Post's web site in the early 2000s, the politics section was already one of the larger verticals within the site.

Part of the problem with sustaining a politics based site is the advertising cycles are very cyclical around elections. There were dozens of 'dot-bomb' era efforts that hoped to capture just a portion of the online advertising, then would have to lay people off  after the election was over. The fact that Politico has become a moderate success is the exception rather than the rule in my mind. While Politico may have done well in the 2012 election season, they need to survive a dry spell at least to get to 2014 in my mind. In theory, you could say that the Post missed the chance to launch PTI by letting Tony Kornheiser and Michael Wilbon go work at ESPN.

At the same time, since Politico has launched, the Post has built a Wonkblog site around Ezra Klein and a small team of bloggers, and more recently a tech policy blog. So it is not as if it has ignored the success of Politico. There was also a previous iteration of the tech policy concept called WashTech, which was eventually shut down. The Post even hired writers such as Joshua Topolsky of Engadget and The Verge to write a column in print. But the Wonkblog model seems to be more viable, as ESPN has sort of done the same thing with Nate Silver, and to some extent, the New York Times' elevation of Andrew Ross Sorkin.

If anything this seems to be the model of the moment. The Atlantic has done something of the same thing, partnering with Richard Florida to launch its Cities site. But the Post hiring some one like Topolsky or Barry Ritzholtz to write something for the 'dead tree' edition on weekends doesn't do much for me.

Here in the Post's own back yard, the Marginal Revolution site has a fairly passionate following. At least online, I'd like to see them elevating some like Tyler Cowen to the level that the Times has with people like Paul Krugman. I also would like to see Jamie Mottram doing something on the sports side, as he is a native Washingtonian. Tim Stevens also comes to mind as the person who most recently left Engadget.

Lastly, the Post is late to the game in erecting a paywall. Part of me thinks this is a mistake, as sites like the San Francisco Chronicle are actually abandoning their paywall scheme, which I'm guessing wasn't even breaking even. Building the e-commerce backend around a paywall isn't cheap, and you are certainly going to see your ad impressions go down, so it doesn't seem like a great idea for a mid-tier newspaper to spend all that money hoping that paid subscriptions stop the bleeding. Even Andrew Sullivan's paywall adventures have been far from a grand slam, and he has a relatively large following.

If I want to pay $100 a year for news content, I will subscribe to the Economist. But if you offered me a $4.99 per month plan that gave me full access to the New York Times, even with a little advertising on it, I'd probably do that. If that doesn't pay for itself, then I probably would say don't bother with the paywall. Would I rather pay $80 a year for Amazon Prime or a subscription to the Washington Post? Pretty sure I'd rather have Prime.

Pepsi Looks to Change Diet Formulation

Friday before Labor Day? Must be a slow news day, as I saw this story in several places.

I consume way too much diet soda, but Diet Pepsi is among the worst in my opinion. My Dunkin' Donuts is in the process of switching from Pepsi to Coke, so net-net, this has little impact on me. 

Diet Mountain Dew, which has about 10 calories per serving in it, is much better. So, I would think they would go in the direction of adding some real sugar back in and cutting back on the aspartame/saccharin.

Brokers Lose $2B in Bad 401(k) Bets

If you work for a public company, there is often an Employee Stock Purchase Program and/or the ability to buy company stock in your retirement program. But some times employees double down on their employers out of a misguided sense of loyalty and/or some idea that they have insider knowledge (which would be illegal if it were true.

Workers at the five largest Wall Street banks saw the value of company stock in their 401(k) accounts, sometimes the biggest holding of those plans, decline more than $2 billion last year, according to annual filings. Those losses don’t include shares received as bonuses.

ESPP's are generally a good thing, as it allows you to buy company stock at some kind of discount or subsidized or pre-tax price, and then sell it after the lock up period expires.

On the other hand, investing your 401(k) in your company's stock is a terrible idea. Ask the employees of Enron and Lehman Brothers how much their loyalty was rewarded when they lost their jobs in addition to  the value of their retirement cratering.

HT: The Big Picture

Podcasts: Essentials

Like a lot of people, I didn't listen to a ton of podcasts until 2010 or so. I listened to Bill Simmons' B.S. Report, and a few other ESPN and NPR podcasts. That was about it.

Then two things happened. One, I read a post by Ezra Klein, suggesting that most podcasts can be listened to at 2X speed on your iPhone. So, now a 2.5-hour rambling Joe Rogen Experience can be digested in two or three 30-minute sittings at the most in between meetings and conference calls.

Secondly, I started commuting via public transportation (30-45 minutes each way) and eventually working from home. As such, my appetite for podcasts went from "Eh, I go to the gym twice a week," to "I have several hours of silence per day which I can fill with whatever I want (preferably for free.)"

I accidentally deleted all of my old podcasts from iTunes in March, so I had an opportunity to start from scratch in terms of what I listen to day to day.

Here are the programs that I consider to be 'Must See TV' for podcasts:
1) This American Life - This American Life is one of those NPR programs that is now hard for me to imagine working WITHOUT podcasting. I suppose people used to schedule their weekends around listening to This American Life or would tape it from the radio? Or maybe it was like Car Talk, which seems to always be serendipitously on the radio every weekend when you do errands or go on a road trip. TAL has attained a certain level of notoriety for the Mike Daisey episode about Foxconn which it retracted, but it is the '60 Minutes' of podcasts.
2) B.S. Report - As mentioned, Bill Simmons and ESPN are the reason that most dudes between the ages of 25-45 even know what podcasts are. My only warning/complaint is that the schedule and topics are extremely random, so this could be disconcerting for some. A recent guest coup: President Obama. I also enjoy the Grantland podcasts, where Mr. Simmons acts as editor.
3) WTF With Marc Maron - The WTF podcast is hard to describe, but is essentially the marquis 1:1 interview show for comedians and actors, but also touches on issues of addiction, depression and mental health. A sampling of guest include Michael Cera, David Cross and Anthony Bourdain. Older classics are available as 'premium' episodes such as Louis CK, Dane Cook and Carlos Mencia. Language is often NSFW, but generally not over the top.
4) RadioLab - I am a recent convert to the cult of RadioLab, but I am now thorougly and utterly hooked. Topics generally look at the intersection of science, society and history. The "Escape" episode was pretty great. Slickly produced, the biggest complaint would likely be that they don't produce more episodes.
5) Planet Money - I believe I've been listening to Planet Money since the beginning in 2008. They have had excellent coverage of Haiti's earthquake recovery, interviews with authors like Nassim Taleb and Simon Johnson, and helped expose a dollar coin program that was costing the federal government millions of dollars. I've given a few 'business' podcasts a chance, and this is the one I've stuck with most consistently and most passionately.

The other good thing about these podcasts in particular is that they aren't especially timely, so you can load up a few and listen to them on a flight or long car trip.

iTunes has also has lots of Top 10 lists by country and subject matter which makes it fairly easy to find more podcasts that might interest you.

Feel free to leave other podcasts that you like in the comments.

Why My 4S Is Definitely Using More Data

I traded in my my first iPhone (a 3GS) for the 4S last fall after two years. I just went over the 2GB data limit included in my plan for the first time last month, so there's no question in my mind that the 4S uses more data.

To AT&T's credit, they did send me some text messages warning me that I was about to go over my limit, but I found it impossible to reduce my data usage enough to not go over. I could have gone up to the 3GB plan for $5 more, but my hope is that I can reduce my data usage back to below 2GB and save $60 a year. My understanding is that once you guy up to the 3GB plan, you cannot go back down. 

To be clear, I wasn't using tethering or anything that I would think would use a lot of data either.

Why do I think my data usage has risen roughly 5x?
1) Apple has raised the data caps for 'over the air' downloads to 50MB: For the first time, I can download most, if not all, of the podcasts I listen to over the 3G network, instead of using Wifi or plugging into iTunes. I used this functionality at least two or three times last month, so it is likely that added 100-150MB to my data total. So whether you are updating apps or downloading media from iTunes, this can add up quickly.
2) iMessage: Since most of my friends are on iPhones, I am sending a lot more iMessages than normal SMS messages now. I sent almost 750 'texts' in December, and that number dropped to 128 in January. I have been averaging about 50 per month since then. Particularly because you can send photos through iMessage, this is something I need to be careful of. See reason #3.
3) The camera: The pictures I took with my old iPhone were usually pretty bad. Having a flash and better focus makes it a lot more likely that I will share photos on Instagram etc. For example, I went to an Orioles game on opening weekend, and uploaded a few images to Facebook. Plus, sharing a photo with some one who has a similar phone tends to make the viewing experience better.
4) Streaming: I'm fairly sure that my YouTube and Facebook streaming to my phone are up, although this is hard to quantify.
5) Siri: This is a fairly small part of the equation for me, but if you use it a lot, it will add up.

I can think of a few other reasons that my usage may have been slightly higher in this month (March Madness?) but I think these three are the main ones for me.

Have you seen your data usage rise with a new phone? If so, have you taken any steps to avoid going over your plans limit?

Update: Was interested to see that AT&T's average bill has gone down from $88 per month to around $80.  I assume this is because people are using less minutes and more data.

Monetizing Free Content: Marc Maron Box Set

As it approaches it's 300 episode, the first 100 episodes of Marc Maron's 'WTF' will be re-released as a collector's edition box set for $50. Considering that premium episodes cost $1.99 each and are often broken up into two parts, this actually represents a pretty good deal.

Although I can't imagine there are huge profit margins for Maron, this seems like a great way to monetize content that was previously free while also giving fans something tangible. Bill Simmons' Grantland has done something similar with Grantland Quarterly, where they are converting some of their longer articles and/or blog posts into entries in a book.

I remember when the Nerdist podcast first got going, they did a limited-edition t-shirt. I'm actually kind of bummed that I didn't get one! Planet Money has also been talking about doing a t-shirt, but that project seems to have been bogged down.

It looks like This American Life has also put out CDs in the past, so it's not a huge surprise that Maron has taken a page from Ira Glass' playbook, whether it's live shows or box sets or a donation page.

Pre-order the CD at AST Records

Welcome to Widness.Blog

This is primarily a content curation blog in the vein of Marginal Revolution, Kottke.org or Daring Fireball. For those unfamiliar with my work, my background is in newspaper and online media, focusing primarily on general news, personal finance and real estate.

I have previously worked for the Washington Post, AOL, AARP and Verizon.

I currently work in Georgetown as the director for online content at Urban Land magazine.

My personal interest include media, technology, investing and sports.

Thank you for visiting.