Tuesday, April 17, 2012

Monetizing Free Content: Marc Maron Box Set

As it approaches it's 300 episode, the first 100 episodes of Marc Maron's 'WTF' will be re-released as a collector's edition box set for $50. Considering that premium episodes cost $1.99 each and are often broken up into two parts, this actually represents a pretty good deal.

Although I can't imagine there are huge profit margins for Maron, this seems like a great way to monetize content that was previously free while also giving fans something tangible. Bill Simmons' Grantland has done something similar with Grantland Quarterly, where they are converting some of their longer articles and/or blog posts into entries in a book.

I remember when the Nerdist podcast first got going, they did a limited-edition t-shirt. I'm actually kind of bummed that I didn't get one! Planet Money has also been talking about doing a t-shirt, but that project seems to have been bogged down.

It looks like This American Life has also put out CDs in the past, so it's not a huge surprise that Maron has taken a page from Ira Glass' playbook, whether it's live shows or box sets or a donation page.

Pre-order the CD at AST Records

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